​​​Hi, I'm Andrea. I like to build creative things in traditional systems.
 

I was employee #2 at Gensler Canada’s Architecture Strategy team.

We grew into a dedicated studio and expanded to Montreal, Calgary and Vancouver.

 

I was employee #3 at Deloitte Canada’s Greenhouse. 

We created 7 new locations and grew the team to 45. Contributing to $240M in attributed sales, annually. 

 

I was employee #32 at Bridgeable.

We built a new practice area in 1 year that brought $4M in new revenue.

 

I was promoted to CEO at Bridgeable within 18 months.

I was tasked with scaling the organization to $12M and seeing it through acquisition.

 

I was employee #1 at Kyndryl Vital in Canada.

We grew the global organizations desire for service designers from 31 to 860 cross-functional employees within 6 months. 
 

I’m employee #1 at Wemaygo.

It started as a B2B market research recruiter that helps strategy teams find and appreciate marginalized voices for DEI. Now it's a one-stop shop for reinvention.

​

Andrea Guertin | HCD Pioneer & Leading Voice in Canadian Innovation
 

Andrea Guertin is a Global leader in human-centered design and one of Canada’s most prominent voices in innovation strategy. Known for her ability to traverse uncharted territory, Andrea’s career is defined by bringing high-stakes creative problem solving across architecture strategy at Gensler, management consulting at Deloitte, and executive leadership at the country's top strategy agencies.

​

As the founder of Wemaygo, Andrea is the leader executives seek out when there is no existing roadmap. She handles strategy with fun, cheer, joy and compassion. Some call it change management. It's more accurately described as, "letting people join in on the process so they're willing to take risks." There's hardly magic in the work Andrea brings to the able, but there is inherent creativity. 

 

Her inherent creativity is woven into every engagement, allowing her to synthesize innovation strategy, service design, and mentorship to solve systemic friction. With a track record of driving multi-million dollar results—including the ModernTO program, $500M stadium renovations, and $220M healthcare models of care—she specializes in translating complex qualitative insights into high-impact business transformations.

​

Andrea’s work is centered on the belief that design strategy is business strategy. She helps growth-oriented organizations transform ambiguous challenges into clear, winning visions, ensuring that desirability is the engine of sustainable commercial success. Whether scaling a boutique firm or rewiring a global enterprise, Andrea remains a bridge-builder, moving systems from incremental change to radical, transformational progress.